The city of Kankaanpää has outlined three areas as its attraction factors in its city strategy: “intelligence, art and well-being.” The entire slogan is “intelligence, art and well-being live with us,” because all three factors are seen to be close to the everyday lives and activities of the residents of Kankaanpää.
The “Smart” theme is based on, among other things, a great Kankaanpää success story related to smart clothing and the opportunities offered by the area’s exceptionally comprehensive regional network for work, study and hobbies. “Art” reflects Kankaanpää’s strong roots in art making and how art is visible in people’s everyday lives and in the streetscape. “Well-being” and its promotion are a priority in the city’s tasks and major investments are being made in this regard, for example through investment projects.
– All of these attraction factors are highlighted in the city's communications in many ways, and videos are the way to go when you want to be visible in the digital world, says the marketing and communications manager. Johanna LuotolinnaVideos will be used increasingly in the city's communications and more city residents will be involved in their creation, promises Castle.
Collaboration with communication professionals
During the making of the video, the idea of bringing the faces of Kankaanpää residents into the city's communications was born, and the idea behind this was the video's cameraman and director, Tomi Glad from Glad Media. Glad has previously produced video material for, among others, Vatajankosken Sähkö and Kuntoutuskeskus Kankaanpää. The video was produced by Kumppania Oy, with whom the city has a long-standing cooperation in communications matters.
The development of the marketing and communications work of the City of Kankaanpää continues and the city's public website is currently undergoing a renovation. The renovated website will also activate the communications activities of the entire city organization and thus aim to provide more information about the city's activities to the outside world.
The presentation video of the city of Kankaanpää “intelligence, art and well-being live with us” has been published on the city’s Facebook page and can also be found on the YouTube channel: https://youtu.be/R76Ir2g6scs
Additional information
Johanna Luotolinna, Marketing and Communications Manager, City of Kankaanpää
044 577 2212, [email protected]